Cost per hand-over and sale
What the figures are
Section titled “What the figures are”Each cost figure is one number divided by another:
AI voice cost in the period, divided by the count of the thing.
| Figure | Divided by |
|---|---|
| Cost per person reached | Reached a person |
| Cost per hand-over | To your team |
| Cost per billable hand-over | Billable |
| Cost per sale | Sales |
The Results page and the CSV exports show cost per hand-over and cost per sale. The other two are in the API only. You can work them out yourself from the AI voice cost and the counts. If the count is 0, the figure is a dash. A dash is not zero cost. It means there was nothing to divide by.
The counts are defined in reading the funnel.
Cost is the AI voice only
Section titled “Cost is the AI voice only”The cost is what the AI voice used, added up when each AI session ends. It does not include:
- Phone carrier charges. Your carrier bills those and VoDialer does not know them.
- Your agents’ pay.
- List and lead costs.
- Cost of the quality reviews or list checks.
So “cost per hand-over” is not your full cost per hand-over. It is the part VoDialer can measure. Add your carrier and staffing costs outside the product before you decide what a hand-over costs you.
How to read them
Section titled “How to read them”- Compare like with like. A campaign that talks to people longer uses more AI seconds for each call.
- Watch the direction over several days. One day with few hand-overs makes the figure jump.
- A high cost per hand-over with a low answer rate often points to the list or the calling hours, not the bot. Break down by List, Vendor or Hour of day to see.
- A falling cost per sale is good only if sales did not fall too. Check the counts beside it.
Worked example
Section titled “Worked example”These numbers are made up to show the arithmetic. They are not a benchmark and not from any real campaign.
A campaign in one week:
| Count | Number |
|---|---|
| Reached a person | 400 |
| To your team (hand-overs) | 50 |
| Billable | 40 |
| Sales | 8 |
| AI voice cost | $120.00 |
Then:
- Cost per person reached: $120 / 400 = $0.30
- Cost per hand-over: $120 / 50 = $2.40
- Cost per billable hand-over: $120 / 40 = $3.00
- Cost per sale: $120 / 8 = $15.00
If your carrier charged $45 for the same week, your cost per sale would be about ($120 + $45) / 8 = $20.63. VoDialer would still show $15.00.